Snomads Chalets Website
Snomads is an independent eco chalet company providing unique catered ski trips in Bulgaria. I was brought on as the sole designer to establish issues with their current website, develop a new brand identity and build a new website.
The key issues I established where that the website/brand did not reflect the companies personality and values, the current booking process was poor and the holiday packages where not explained in enough detail.
I therefore created a booking process that simplified the journey, allowed faster booking and encouraged user enquiries to avoid booking drop off. I also increased the level detailed within holiday pages but broke down stays with clearer visually hierarchy so users can offerings with more ease.
The newly developed brand reflects Snomads environmental and bohemian values and is vibrant, colourful and quirky with a hint of retro. As part of teh project I created a new UI toolkit and wider brand guidelines so Snomads can coherently marketing themselves moving forward.
Role:
- Lead UX / UI • Identity Design • Website Build (Wordpress)
Team:
- Pardodesign (solo)