Miniclip is a global leader in digital games that needed to re-brand their Ultimate Golf game.
They required a new logo, in game advertising and promotional artwork for in game ball collections. They wanted to develop the brand around an idea of the bad boys of golf, making the look and feel of the games advertising more edgy and sleek.
After the initial logo and brand assets where created my main role was to visualise advertising concepts and develop artwork for ball collections within the game.
This was an international project, working mainly with the game developers in America and required a very reactive approach to designing and concept generation.