Megabuyte is a membership-only service providing independent data analysis on technology companies. They wanted a to create a free to air platform to draw in a new audience and promote their platform.
I was asked to create a new brand identity, website and promotional material for the CEOHUB. The hub is a website aimed at CEO’s of Tech companies and gives them access to relevent news articles and analysis. As this is a sub brand of Megabuyte the new identity needed to have hints to the core brand whilst being simple and stylish. Ultimately the website needed to be easy to navigate as the main users are short on time. Therefore correctly categorising and presenting content is imperative.
I headed up the UI and UX for this project working alongside a team of developers who built a custom CMS for the site. In addition to the website I created marketing campaign graphics and artwork templates for the editors and news writers to use in the future.