Megabuyte is an independent data analysis company, they produce news articles aimed at upper level management demographic and wanted to create an app so users can view content on the go, given that they are time poor. I was the sole designer on this project, creating everything from the brand logo to wireframes and worked alongside an in-house development team and the companies marketing manager.
Prior to this app, articles are where only available through Megabuyte main database or via email updates, this was the starting point of the project, looking at how users currently interact with the content. From there I interviewed news writers and long time users of the current platforms to establish a better picture of what users might want from this news app.
Three main functions came from the research; the ability to customisable news alerts, detailed search functionally for archived content and the ability to share articles and related content such as reports.
A key challenge when designing this app was correctly displaying all the require information per article, giving how complicated business analysis writing can be. I found that regularly presenting ideas to the internal team allowed us to highlight challenges quickly and lead to the quick implementation into the design.
The app is due to be launched later this year.