Megabuyte • News App
Megabuyte is an independent business analyst platform producing news updates and data on UK tech companies. They wanted to create a news app for their members. I creating everything from the brand identity to wireframes and worked alongside an in-house development team and digital project manager.
I conducted interviews with readers and news writers to establish patterns used within the current platform (database and email updates) and wants for the app. Three main app functions were established; news alerts, downloadable content (reports, data etc) and a detailed search function. A key challenge was displaying all the relevant information (tags, market sectors etc) per article as business analysis writing can be very detailed. Also articles varied in style of writing, length and frequency and this had to be conveyed visually to users.
Creating low fidelity prototypes which where presented to the wider team for testing and feedback. After a UX flow was agreed I created UI toolkit and basic brand guidelines for the app which aims to keep the Megabyte brand at its core with a more modern, clean and sophisticated look.
Role:
- Lead UX / UI • Identity Design
Team:
- Megabuyte - In-house